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Why I Drink Beer - August 2003
I've been thinking lately about the reasons I and others drink beer.
My thoughts were stimulated by the confluence of several events, both public
and semi-private, which occurred during July. To name but four:
1) July in the United States was American Beer Month, the fourth annual celebration of domestic beer during which Americans are encouraged to order specific brands of beer for no reason other than the fact that they are the products of American breweries;
2) In my home province of Ontario, the sale of a regional brewery sparked one of the longest threads ever seen in the 'Random Talk' section of the Forum at www.bartowel.com. At the heart of the discussion was the question of how much support beer aficionados should be prepared to give their local breweries;
3) An assignment to rate and rank eighty of the best domestic and imported beers available in Ontario engaged me in numerous comparative tastings of ales and lagers, forcing me to separate the proverbial wheat from the chaff, regardless of their point of origin;
4) And finally, just towards the end of the month, I engaged an editor of mine in a short but sprightly debate about beer snobbery, questioning her idea of whether some people try to 'over-sophisticate' beer.
All of this started me thinking not only about
the reasons I drink beer, but also about why I choose the drink the beers
I do. (This outside of the hundreds of beers I sample professionally each
year, of course.) After some though, I reached a few conclusions.
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First and foremost, I drink beer for taste. I recognize that this puts
me in an extreme minority among beer drinkers in this world, but it's true.
I've gone to concerts, music festivals, baseball games and many other events
at which the organizers were serving nothing but beer I consider to be
much less than flavourful, and I've gone dry at every one of them. Sure
I like the relaxing effect of alcohol -- it's one of the reasons beer,
wine and spirits are so appealing -- but for me, if it doesn't taste good,
I don't believe that the medicine is worth the sacrifice.
Secondly, I drink beer for the social aspects of being in a bar or restaurant or private residence with others whom I like and/or am interested in getting to know. Yes, alcohol rears its head again here because people generally loosen up and get more sociable after a beer or two, but I think that's more about relaxing our society-spawned inhibitions than anything else.
Thirdly, I drink beer because it suits a certain occasion. My meals are made more delicious by the addition of a beer which pairs well with the cuisine, my days end more enjoyably when I kick back with a beer after the work is done and my celebrations are more festive when everyone is able to enjoy a glass of fine ale or lager or lambic.
Next, I drink beer for exploration. I love sampling new things, be they wines or spirits or foods or beers, and every opportunity to do so means I may discover the next great taste. I realize that not everyone gets revved up by this sort of thing, but it's my bag and I enjoy it.
And finally, I drink beer because it contains alcohol. Most of my reasons for enjoying alcohol relate to the four points above, and are also largely limited by them. I hate getting drunk and avoid it like the plague, but that doesn't stop me from enjoying myself with beer and perhaps even occasionally having one more than I should. To paraphrase the famous American food writer M.F.K. Fisher, beer should be enjoyed with the right mixture of abandon and restraint.
You will note that at no point in the above five reasons do I allow room for the "sometimes I just want a brew" school of thinking, which I admit isn't entirely fair, as sometimes I really do just want to kick back with a beer. But I happen to demand that said beer has flavour and character, whether as a woody cask-conditioned ale or a crisp and hoppy pilsner or a complex and malty Trappist ale. If that makes me a snob in the eyes of some, then so be it.
Because with all due respect to the marketers
of mainstream beers, when I want "cold" and "refreshing" and "drinkable,"
I walk to the cold water tap of my kitchen sink.
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American Beer Month: Controversial Again - July 2003
It's American Beer Month, the 31 days of the year in which American
breweries try to convince the general public that they should drink domestic
beer simply because it is, well, American. Notwithstanding the fact that
drinking beer because of its nationality makes about as much sense as picking
it for the colour of its label, or my admittedly Canadian proclivity to
distrust campaigns steeped in patriotism, I am in principle a supporter
of this effort, as it might well convince some Americans to sample beers
other than the ones they have been drinking religiously for the past fifteen
years.
Yet, this year a new spectre haunts ABM, and as ever, Roger Baylor, the unabashed proprietor of the New Albanian Brewing Company and Rich O's Public House and Sportstime Pizza, has something to say on the matter.
That spectre is the Coors Brewing Company, which has for the second year running partnered in promotion with the Association of Brewers (AOB), the Colorado-based organization that developed the American Beer Month concept. In a press release announcing the relationship, Paul Gatza, Director for the Institute of Brewing Studies, a division of the Association of Brewers, announced:
"Coors Brewing Company's support last year was the first ever national television exposure for American Beer Month. It was huge. We are thrilled to again be able to bring awareness of American Beer Month to the American public. This promotion is an example of a great American brewery with 130 years of tradition standing up proudly for the quality of American beers."
Let's just say that this got up the nose of
Roger Baylor, whom you might remember from last year as a vocal opponent
of the sponsorship Michelob Amber Bock gave to the Real Beer Page's ABM
Challenge Cup contest. (Please see: http://www.worldofbeer.com/brightbeer/challenge_1.html,
http://www.worldofbeer.com/brightbeer/chalenge2.html and http://www.worldofbeer.com/brightbeer/chalenge3.html
for details.)
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